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Description
Emotion is back in vogue
In the grand old brand days emotion was a clip-on. Brands flourished in the rational world of benefits. The advertising team was there to pipe on some emotional icing – and that was that. But over the past two decades science moved deeper in the human mind. It turned out that the human brain is more complex, more densely connected and more mysterious than any of us dreamt. Study after study has proved that if the emotion centres of our brain are damaged in some way, we don’t just lose the ability to laugh or cry. We lose the ability to make decisions.
Charles Darwin would have got it straight off. Fish to lizard. Monkey to man. Product to Trademark. Trademark to Brand. Brand to Lovemark.
Lovemarks inspire loyalty beyond reason. Lovemarks is about attitude, belief and action. The name itself is provocative, non-negotiable. Saying “love” and believing in love come with the territory. Lovemarks are personal. They can be local or global or anywhere in-between. What ever the scale, they stand out from the crowd. Lovemarks are the charismatic brands that people love and fiercely protect.
Would be for depthcores latest pack but some problems around there at the moment, so uploading here now. Original a4 at 300dpi.
Origin - [link]
to Kevin Roberts, Tasha at Artastik.net, Leigh Flurry.
In the grand old brand days emotion was a clip-on. Brands flourished in the rational world of benefits. The advertising team was there to pipe on some emotional icing – and that was that. But over the past two decades science moved deeper in the human mind. It turned out that the human brain is more complex, more densely connected and more mysterious than any of us dreamt. Study after study has proved that if the emotion centres of our brain are damaged in some way, we don’t just lose the ability to laugh or cry. We lose the ability to make decisions.
Charles Darwin would have got it straight off. Fish to lizard. Monkey to man. Product to Trademark. Trademark to Brand. Brand to Lovemark.
Lovemarks inspire loyalty beyond reason. Lovemarks is about attitude, belief and action. The name itself is provocative, non-negotiable. Saying “love” and believing in love come with the territory. Lovemarks are personal. They can be local or global or anywhere in-between. What ever the scale, they stand out from the crowd. Lovemarks are the charismatic brands that people love and fiercely protect.
Would be for depthcores latest pack but some problems around there at the moment, so uploading here now. Original a4 at 300dpi.
Origin - [link]
to Kevin Roberts, Tasha at Artastik.net, Leigh Flurry. Image size
1118x1900px 855.34 KB
© 2005 - 2024 pete-aeiko
Comments162
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Nice works, wire!! Keep it up!